About the product:
So big yet so precise, the 30% wider and denser MaxDensity brush of this mascara captures and coats even the smallest lashes. Its Triple collagen + keratin formula shapes and plumps even the thinnest lashes. As a result, you have intense eyes and more lashes revealed. 

About the brand:
Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving.
Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy.
It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.

Ingredients:
Aqua/Water/Eau, Paraffin, Cera Alba/Beeswax/Cire D'abeille, Stearic Acid, Pvp, Cetyl Alcohol, Propylene Glycol, Arginine, Polysorbate 20, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Panthenol, Synthetic Wax, Talc, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Phenoxyethanol, Ozokerite, Caprylyl Glycol, Hectorite, Simethicone, Tocopheryl Acetate, Acrylates/Carbamate Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Collagen, Hydrolyzedkeratin, Sodium Sulfate, Potassium Sorbate, Silica, Sodium Benzoate.

How to use:
Apply using the new max density brush to capture and coat lashes from root to tip.